For every person that buys local or brings their own bag to the grocery store, two others buy bottled water, or make a similar purchase that doesn't do anything to help curb consumption in the United States. Jack Johnson, the singer/songwriter, has started to add up the good buys, and is encouraging more people to put their money into sustainability. So far, almost $305 million has been spent.
You can make a personal commitment to environmental and social change at explore.org/JackJohnson. The goal is to reach 100,000 commitments. So far, 278 million "food miles" have been saved, along with more than 272,000 shopping bags and about 155,000 water bottles. Another 16,000 volunteer hours have been logged. More than 64,000 people have taken pledges.
Explore.org, an arm of The Annenberg Foundation, has teamed up with The (Jack) Johnson Ohana Charitable Foundation for the "Capture Your Commitment" campaign. Fans who see Jack live can make a personal commitment to environmental and social change inside a photo booth. Those of us who don't have tickets can do it online at explore.org/JackJohnson.
Jack is doing all of this because he believes "an individual action, multiplied by millions, creates global change." Commitments and photos are posted online with a tally of the pledges.
There's a potential prize for playing, too, including $25 iTunes gift cards, free downloads of Jack's new album "To the Sea," and the grand prize— a custom surfboard signed by Jack.
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